This repository offers a curated collection of Generative AI prompts specifically designed for product managers. It aims to enhance both strategic thinking and daily execution by providing practical AI tools that assist with tasks like stakeholder management, strategy development, user story writing, and roadmap planning. The prompts are compatible with major AI assistants like ChatGPT, Claude, and Gemini, enabling product managers to work more efficiently and effectively.

How It Works

The prompts are engineered to foster a conversational and iterative interaction with AI, moving beyond simple question-answering or template-filling. Each prompt includes a "teaching layer" within comment blocks (<!-- ... -->) that explains the methodology, usage, and rationale behind the prompt. This allows users to understand why a prompt works, learn AI collaboration techniques, and adapt prompts to their specific contexts. The AI is guided to ask clarifying questions, ensuring context is built gradually and enabling users to maintain strategic control while leveraging AI for systematic problem-solving.

Quick Start & Requirements

1. Install: Clone the repository using git clone https://github.com/deanpeters/product-manager-prompts.git and navigate into the directory.
2. Usage: Copy the raw content of any .md file from the /prompts/ folder (including comments) and paste it into your AI assistant. Follow the AI's questions to refine the output.
3. Requirements: Access to an AI assistant (ChatGPT, Claude, Gemini, etc.). No specific software or hardware prerequisites beyond internet access.

Highlighted Details

• Prompts cover core PM tasks: user stories, positioning statements, customer research, competitive analysis.
• Includes /prompt-generators/ for creating custom prompts and /storytelling/ for explaining product concepts.
• Features /vibes/ for experimental AI workflows and /skeletons/ for understanding prompt mechanics.
• The "Secret to Making These Work" section emphasizes viewing raw code to access the instructional comments.

Maintenance & Community

The project is actively maintained by Dean Peters, with an emphasis on community contribution and learning. Users are encouraged to share their experiences, customize prompts, and contribute new ones via pull requests, following the SUBMISSIONS-GUIDE.md. Further learning resources include a Productside Workshop and the creator's LinkedIn profile.

Licensing & Compatibility

Licensed under the MIT License, allowing for free use, modification, and sharing. This license is permissive and generally compatible with commercial use and closed-source projects.

Limitations & Caveats

The effectiveness of prompts relies on the user's ability to provide accurate context and iterate with the AI. Some advanced prompts in /vibes/ are experimental and may require a higher degree of user comfort with AI workflows. The project's success is also dependent on community contributions for breadth and depth.