This repository provides a curated collection of "skills" (Markdown files) designed to enhance AI coding assistants like Claude Code for marketing-specific tasks. It targets technical marketers and founders, enabling AI-driven assistance in areas such as conversion optimization (CRO), copywriting, SEO, analytics, and growth engineering, thereby streamlining marketing workflows and improving campaign effectiveness.

How It Works

The project's core innovation lies in its "Skills" system. Each skill is a Markdown file containing specialized knowledge, frameworks, and best practices for a particular marketing task. When integrated with an AI agent, these skills allow the AI to recognize relevant marketing contexts and apply appropriate strategies, acting as pre-defined workflows or knowledge bases for tasks like A/B testing, copywriting, or SEO auditing.

Quick Start & Requirements

• Primary install / run command: Recommended CLI install using npx add-skill coreyhaines31/marketingskills. Alternative methods include Claude Code plugin installation (/plugin install marketing-skills), cloning the repository, or using Git submodules.
• Non-default prerequisites and dependencies: Requires Node.js and npm/npx for CLI installation. A compatible AI agent (e.g., Claude Code) is necessary for skill utilization.
• Estimated setup time or resource footprint: Not specified.
• Links: The primary repository is available at https://github.com/coreyhaines31/marketingskills. Official quick-start guides or demos are not explicitly linked within the README.

Highlighted Details

• Comprehensive coverage across key marketing disciplines: Conversion Optimization (CRO), Content & Copywriting, SEO & Discovery, Paid Advertising, Analytics & Measurement, Growth Engineering, and Strategy & Monetization.
• Over 20 distinct skills are available, including page-cro, copywriting, analytics-tracking, email-sequence, seo-audit, and programmatic-seo.
• Skills are designed for direct invocation by AI agents, enabling context-aware task execution.

Maintenance & Community

Contributions are welcomed via pull requests for improving existing skills or adding new ones. The repository structure encourages community involvement in refining the marketing knowledge base.

Licensing & Compatibility

The project is released under the MIT License, permitting broad use, modification, and distribution, including for commercial purposes, with minimal restrictions.

Limitations & Caveats

The effectiveness of the skills is dependent on the AI agent's interpretation and execution capabilities. The project primarily serves as a knowledge and workflow augmentation tool for AI assistants, not a standalone marketing platform.